AI Driven, Strategic Growth & Operations Leader

• Grew revenue from $0 → $3.5M in ~18 months; scaled to 200+ employees across 3 markets.
• Built multichannel sales strategy (inside sales, SEO, referrals, community); implemented HubSpot, Apploi, WellSky, monday.com.
• Built operating engine (staffing, scheduling, sales ops, CRM, customer experience)
• Lead the development of the GFM technical backbone (CRM, ATS, Payroll, compliance)

• Operated pro-shop network inside CrossFit gyms; led sales, marketing, ops, procurement.
• 500% online sales increase via Shopify; launched loyalty, events, and content.
• Built and implemented multi location inventory and replenishment application; Google Data Studio reporting for clients.

• Led 10yr market penetration planning & US business planning process
• Led omnichannel portfolio across US & Canada; BOPIS and digital gift card growth.
• US lead on TaskRabbit acquisition due diligence; supply chain and innovation initiatives.
• Built strategy function; partnered on market plans and long-range growth programs.

Developed personal training platform to help personal trainers bring thier value proposition to the web during COVID. Exited 2022.

E-commerce for elder-care consumables/DME bundles with caregiver affiliate model. Focus on subscriptions and operational simplicity.

Agentic AI application supporting compliance in the Home Care industry - (duxinarow.ai) - MVP in development.

AI transformation, development of practical AI applications, AI educator.